There are some basics to running a website that people overlook either because of neglect, oversight, they do not know of their existence or they just do not care. Two of those basics are backlinks and using proper anchor text. Why are these two issues important to a webmaster: website traffic, page ranking, indexing of your site, and search engine optimization.

This is the scale of importance for backlinks and anchor text titles and why they are necessary:

1. Backlinks from other websites.

Backlinks from other websites is a nod in your favor from that website to search engines. Higher ranked sites (Google Page Rank) linking to your site helps to raise your website’s Page Rank (eventually but in combination with many other variables) as well.

Backlinks from other websites sends a percentage of that site’s spiders/web crawlers and audience (only people hungry for more information, information that only the source can provide) to your website.

2. Backlinking to your own content and using proper anchor text to do so.

This is something that many, including some of the major websites, do not do. Why? They do not have the time (or believe they don’t) churning out 15-30 stories (posts) a day. If you are reading this, you are most-likely not publishing that volume per day unless you have a staff or contributors in the 4-5 range.

Backlinking to your own content (actors names, titles of films, et cetera) within your posts via properly titled anchor text hyperlinks (written about here: RSS Feed Email Subscribers, Related Posts, and Anchor Text Linking)…SEE…helps search engines spider/web crawler more pages on your site when it scans a new page you have just published, especially if you do not display tags at the bottom of your posts or on your site.

The title of the hyperlinked anchor text also tells the search engine spider what it is crawling to and the contents of that link. It tells the reader that as well.

3. Backlinking to other websites in your field.

Search engines see what websites you are linking to. Backlinking to other websites in your field says that your website is in this genre because those are the types of sites you are constantly linking to.

Other sites see that you are linking to them on their dashboards as well. They may come back to your site to see what site is linking to them and what they are all about. I do that all the time and sometimes leave comments on those sites as well.

For more tips on starting and running a movie website, please visit ProMovieBlogger.com.

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