Knowing what to avoid with keyword density is information to keep in mind before clicking the publish button on a completed article. Whether you realize it or not, when you are writing an article on something, you are employing the use of keywords. Regarding their density, “Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.”
A keyword is the main idea of the article in question, its subject. Example: if I am writing an article about The Dark Knight Rises, that is the article’s main idea, its primary keyword.
Though not as imporatant as it once was for search engine optimization, keyword density is still something that should be kept in mind when writing an article. ”In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. In the late 1990s, which was the early days of search engines, keyword density was an important factor in how a page was ranked. However, as webmasters discovered this and the implementation of optimum keyword density became widespread, it became a minor factor in the rankings.”
Minor but still present, still a factor in how your article is ranked in a search engine.
Though using keywords in your article is advantageous, do not be obvious and over do it. The “overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam.”
How do you know if you are over doing it or not? Use math and throw the number of words in your finished article into a keyword density equation.
The formula to calculate your keyword density on a web page for SEO purposes is, where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
When calculating the density of a keyword phrase, the formula would be , where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.
Were you conscience of keyword density before reading this article?
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